Pre-Sorted Bullsh*t is where strategy meets sarcasm. Or, as I like to call it: STRATCASM™.
It’s written by a guy with 25+ years in the trenches helping brands make mail that doesn’t suck—and isn’t afraid to call out the bloated budgets, bad habits, and branding-first campaigns that tank response rates.
Every week(-ish), you’ll get sharp takes on industry nonsense, bite-sized lessons you can actually use, and the occasional unsolicited opinion about why your open rate doesn’t matter nearly as much as your offer.
Think of it as a crash course in not wasting your marketing budget… with jokes.
I won’t spam you. I won’t sell your data. I might roast your envelope.