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Welcome to the only newsletter that gives a sh*t about your direct mail.

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Pre-Sorted Bullsh*t is where strategy meets sarcasm. Or, as I like to call it: STRATCASM™.

It’s written by a guy with 25+ years in the trenches helping brands make mail that doesn’t suck—and isn’t afraid to call out the bloated budgets, bad habits, and branding-first campaigns that tank response rates.

Every week(-ish), you’ll get sharp takes on industry nonsense, bite-sized lessons you can actually use, and the occasional unsolicited opinion about why your open rate doesn’t matter nearly as much as your offer.

Think of it as a crash course in not wasting your marketing budget… with jokes.

I won’t spam you. I won’t sell your data. I might roast your envelope.

Recent Bullsh*t

Pre-Sorted Praise (Mostly)

I'm finding myself confused...

Kyra Singh

Molly S.

Producer, Stunt Person, Current Friend

It’s like opening a mailbox and finding a pile of junk, but in a good way.

Kyra Singh

Phil C.

Drummer/Singer (Genesis), Junk Mail Enthusiast

Pre-Sorted Bullsh*t is sharp, funny, and actually works. Like we used to say... Be kind, rewind and maybe don’t mail garbage.

Kyra Singh

Doug M.

Former Assistant Manager, Blockbuster Video

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