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Previous Bullsh*t

Where outdated advice and timeless sarcasm are archived for your convenience.
The 6️⃣7️⃣ Problem

Nov 11, 2025

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4 min read

The 6️⃣7️⃣ Problem

Memes go viral. Mail goes to work. Guess which one pays better.

🥁 Black Friday Started on Halloween. Phil Collins Would’ve Started in September.

Nov 4, 2025

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6 min read

🥁 Black Friday Started on Halloween. Phil Collins Would’ve Started in September.

Retail’s been playing the holiday drum solo since October. If your mail plan’s still tuning up, you’ve already missed the beat.

🎃 Direct Mail in a Halloween Costume

Oct 28, 2025

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7 min read

🎃 Direct Mail in a Halloween Costume

What Spencer’s Gifts, Spirit Halloween, and a 90s rom-com icon can teach you about seasonal timing and fully committing to the bit.

💾 You’ve Got Mail. Again.

Oct 22, 2025

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6 min read

💾 You’ve Got Mail. Again.

BSB’s still touring. AOL’s gone. Print’s alive. And somehow, so is velour.

🎤 MINI-ISSUE: We're Off to See the Boy Band

Aug 1, 2025

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6 min read

🎤 MINI-ISSUE: We're Off to See the Boy Band

The Sphere. The Show. The Shirt. The Slippers. The Sneak Peek.

Introducing Stratcasm: The Official Language of Pre-Sorted Bullsh*t

Jul 28, 2025

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7 min read

Introducing Stratcasm: The Official Language of Pre-Sorted Bullsh*t

New masthead. Same eye-roll. Of course there’s t-shirts.

Barbara Corcoran Joins Pre-Sorted Bullsh*t Board

Jul 10, 2025

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11 min read

Barbara Corcoran Joins Pre-Sorted Bullsh*t Board

Okay, not exactly. It’s complicated. But stay with me.

📬 Why I'm Doing This

Jun 30, 2025

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7 min read

📬 Why I'm Doing This

Proof you can take direct mail seriously without taking yourself seriously.

Why Digital Marketers Make Terrible Mail Campaigns

Jun 17, 2025

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6 min read

Why Digital Marketers Make Terrible Mail Campaigns

How digital habits make a mess out of direct mail—and what actually works.

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